Godzilla’s Global Ambition: Toho Overseas Revenue 2032 Strategy Revealed
Toho aims to triple its overseas revenue share by 2032. Discover how the Godzilla owner plans to conquer the US market with Kabuki dramas and character power.
Japan's cinematic giant isn't just staying home anymore. Toho, the powerhouse behind Godzilla, has announced a bold plan to triple its share of operating revenue from overseas by 2032. As domestic growth plateaus, the company’s eyes are fixed on the global stage.
The Toho Overseas Revenue 2032 Roadmap
According to President Hiroyasu Matsuoka, Toho must look abroad for sustainable growth. Despite the fact that American theater-going hasn't fully returned to pre-pandemic levels, Toho is betting that its unique Japanese IPs can fill the gap. They're not just relying on monsters; they're bringing high-brow Japanese culture to the masses.
From Godzilla to Kabuki: A Bold Content Mix
The company's next big play involves 'Kokuho,' a three-hour drama about Kabuki actors designed for American audiences. While it's a departure from the action-packed anime that usually succeeds overseas, Toho believes there's a market for deep, character-driven Japanese narratives. This move is supported by a broader strategy to harness character power through collaborations with Sanrio and expansion into trading cards.
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