LG Gallery TV CES 2026 Launch: A Premium Challenge to Samsung’s The Frame

Samsung's long-standing monopoly on the art TV market is finally facing a formidable challenger. LG has unveiled its new LG Gallery TV ahead of CES 2026, aiming to turn the idle black screens in living rooms into premium digital canvases.

LG Gallery TV vs Samsung The Frame: The Battle for Your Wall

Available in 55-inch and 65-inch models, the LG Gallery TV features a flush-mount design and removable magnetic frames. While Samsung's standard The Frame relies on QLED technology, LG is stepping up with a Matte MiniLED panel powered by the a7 AI processor. This technical edge could offer better contrast and brightness management compared to its primary rival.

Generative AI and Market Strategy

LG isn't just focusing on hardware. It's integrating generative AI to let users create custom artwork, augmenting a pre-loaded library of 4,500 pieces. According to Bloomberg, LG aims to keep pricing competitive. With the 55-inch Frame currently priced at $1,499.99, LG is expected to target a similar premium bracket, distinguishing itself from budget-friendly options from Hisense and TCL.