A $139 Risk? JUSTB US Tour Crowdfunding Sparks Debate Over Viability

Would you pay over a hundred dollars for a concert that might never happen? The members of JUSTB are facing a complex situation as their upcoming US tour relies on a controversial "provisional" crowdfunding model. As of January 22, 2026, the group's strategy to fund their tour through fan pre-payments has ignited a heated discussion within the K-pop community regarding industry ethics and artist support.

The Reality of JUSTB US Tour Crowdfunding and Pricing

The campaign requires fans in each city to purchase at least 100 tickets within a two-week window to confirm a stop. While 2 cities have already reached the goal, the $139 price tag for a ticket—without confirmed dates or venues—has left many feeling uneasy. Fans argue that committing such a significant amount of money to a hypothetical event is unrealistic, especially when basic logistics remain unannounced.

Industry observers and fans on X (formerly Twitter) have raised alarms about the tour's overall viability. If only a handful of cities meet the threshold, the cost-effectiveness of a limited tour becomes questionable, particularly given the rising costs of P-1 visas and international travel. While this method isn't entirely new—with groups like 1verse having tried similar approaches—the lack of transparency regarding what happens if the goal isn't met across more cities is fueling skepticism among the group's supporters.