Crush It Ventures Wellness Fund 2026: Jenny Liu’s $5M Bet on the Future of Health

Wellness isn't just about gym memberships anymore; it's a $500 billion ecosystem in the U.S. alone. Jenny Liu, former CEO of the celebrity-favorite gym Dogpound, is stepping into the venture capital arena to back the next generation of wellness innovators.

Crush It Ventures Wellness Fund 2026: Bridging the Diversity Gap

Liu officially announced the final close of Crush It Ventures Fund I, a $5 million vehicle focused on early-stage wellness startups. According to TechCrunch, the fund targets diverse founders—specifically women and minorities—who often face significant barriers in accessing traditional venture networks.

The fund has already deployed capital into 18 companies, including wearable tech firm Elemind and CPG brand Caliwater. Liu plans to invest in a total of 20 to 25 companies, with check sizes ranging from $100,000 to $250,000.

Why Gen Z is Obsessed with Wellness

Data from McKinsey highlights a massive generational shift. While Gen Z makes up 36% of the U.S. adult population, they account for over 41% of wellness spending. In contrast, those aged 58 and older represent 35% of the population but only 28% of spending.