First Lady Kim Hea Kyung Promotes K-beauty in Shanghai with 'One Mask a Day' Strategy
First Lady Kim Hea Kyung promoted Korean cosmetics at the K-Beauty GLOW WEEK in Shanghai on Jan. 7, 2026, sharing her personal 'one mask a day' routine with influencers.
Politics may be complex, but beauty remains a universal language. On Jan. 7, 2026, First Lady Kim Hea Kyung took center stage in Shanghai to champion South Korea's cosmetic exports, blending personal charm with economic diplomacy.
First Lady Kim Hea Kyung Shanghai K-Beauty Promotion
Accompanying President Lee Jae Myung on his state visit to China, the First Lady attended the K-Beauty GLOW WEEK at the Fosun Foundation Art Center. According to Cheong Wa Dae, her visit aimed to bolster ties between the two nations through the medium of culture and support South Korean firms' expansion into the competitive Chinese market.
Connecting with Chinese Influencers
Kim didn't just tour pop-up stores; she actively engaged with Chinese influencers during their livestreamed sessions. When asked about the secret behind the global success of Korean cosmetics, she noted their quick adaptation to consumer demand and wide variety. She personally recommended sheet masks as a cost-effective choice, revealing that she and the president maintain a “one-mask-a-day” skincare routine every evening.
This content is AI-generated based on source articles. While we strive for accuracy, errors may occur. We recommend verifying with the original source.
Related Articles
Explore the intensifying 2026 Korean peninsula arms race, as South Korea pursues nuclear-powered subs with US support while China recalibrates its alliance with North Korea.
President Lee Jae Myung met Xi Jinping in Shanghai on Jan 7, 2026, to request mediation for North Korean nuclear issues. Xi responded with a call for 'patience'.
President Lee Jae Myung condemned a far-right group's demand to remove comfort women statues as 'defamation of the deceased' as police begin an investigation.
President Lee Jae Myung and Xi Jinping take a historic selfie with a Xiaomi phone in Beijing. Explore the significance of this digital signal for Korea-China relations in 2026.
Explore the intensifying 2026 Korean peninsula arms race, as South Korea pursues nuclear-powered subs with US support while China recalibrates its alliance with North Korea.
President Lee Jae Myung met Xi Jinping in Shanghai on Jan 7, 2026, to request mediation for North Korean nuclear issues. Xi responded with a call for 'patience'.
President Lee Jae Myung condemned a far-right group's demand to remove comfort women statues as 'defamation of the deceased' as police begin an investigation.
President Lee Jae Myung and Xi Jinping take a historic selfie with a Xiaomi phone in Beijing. Explore the significance of this digital signal for Korea-China relations in 2026.