#K-beauty export

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First Lady Kim Hea Kyung examining cosmetics at a K-beauty event in Shanghai

First Lady Kim Hea Kyung Promotes K-beauty in Shanghai with 'One Mask a Day' Strategy

First Lady Kim Hea Kyung promoted Korean cosmetics at the K-Beauty GLOW WEEK in Shanghai on Jan. 7, 2026, sharing her personal 'one mask a day' routine with influencers.

Jan 7, 2026