Building a $100M SaaS Powerhouse: Inside the Wingify and AB Tasty merger 2026

The digital experience market is consolidating, and a new $100 million powerhouse has just emerged. Private equity firm Everstone Capital is merging India's Wingify and France's AB Tasty to create a global leader in digital experience optimization. This strategic tie-up comes as enterprises look to ditch fragmented vendor lists for integrated, AI-ready platforms.

The Wingify and AB Tasty merger 2026: Scale and Strategy

The combined entity will serve more than 4,000 customers worldwide, with 90% of its revenue coming from the U.S. and Europe. Sparsh Gupta, co-founder of Wingify, will take the helm as CEO of the merged business. Headquartered in New Delhi, the company plans to maintain its workforce of 800 employees, emphasizing value creation over cost-cutting layoffs.

A Competitive Response to AI Consolidation

The merger isn't just about size; it's about the AI race. As companies like Optimizely and Adobe double down on automated experimentation, the Wingify-AB Tasty union allows for deeper investment in AI-led personalization. Gupta noted that the move "cleans up" the cap table and provides the capital necessary to integrate two long-time rivals into a single, holistic platform.