Untouchable Dominance: BTS Claims #1 Spot in December Singer Brand Reputation Rankings
BTS tops the December singer brand reputation rankings once again. Discover how the Korean Business Research Institute's data highlights the group's unmatched brand power.
Not even a temporary hiatus can slow them down. BTS has secured the No. 1 position in the December singer brand reputation rankings, according to the latest report from the Korean Business Research Institute. The findings were based on big data collected between November 27 and December 27, 2025.
How Brand Power is Measured
The institute determines these rankings by analyzing multiple factors, including consumer participation, media coverage, interaction, and community awareness. It's reported that BTS maintained a massive lead, driven by the unwavering support of their global fandom, ARMY, and consistent organic buzz across social media platforms.
Decoding the Data
These monthly rankings serve as a vital barometer for the K-pop industry, influencing endorsement deals and global marketing strategies. Despite several members currently fulfilling their military duties, the group's digital footprint remains larger than most active artists, showcasing the strength of their legacy content and brand loyalty.
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