Trip.com Antitrust Investigation 2026: China Signals End of Tech Wild West

China's regulatory hammer just struck the travel industry at its peak. On January 14, 2026, the State Administration for Market Regulation (SAMR) launched an antitrust probe into Trip.com Group, the nation's dominant online travel agency, just as millions prepare for the Lunar New Year break.

The Trip.com Antitrust Investigation 2026: Scope and Allegations

The probe targets the operator of major platforms including Ctrip, Skyscanner, and Qunar. The SAMR stated that the group abused its "dominant market position" and engaged in "monopolistic practices." In response, Trip.com hasn't challenged the move but stated it'll "actively cooperate with the regulator's investigation" and ensure operations proceed normally during the holiday season.

Regulatory Normalization: Beyond Just Travel

This isn't an isolated incident. Just last week, the State Council announced a competition inquiry into food delivery platforms. Analysts say these initiatives show that antitrust enforcement is becoming the "new normal" in China. Li Chengdong, founder of Dolphin consultancy, notes that these investigations are no longer occasional shocks but part of a systematic regulatory framework.