Asahi CEO Eyes Local Super Dry Production in Africa to Match Europe Scale
Asahi Group CEO Atsushi Katsuki reveals plans for local Super Dry production in Africa to match the scale of European operations. Discover their growth strategy.
Asahi's global map is redrawing. The Japanese brewer is eyeing Africa as its next massive growth engine. Atsushi Katsuki, President and CEO of Asahi Group Holdings, told Nikkei in a recent interview that the company is considering producing its flagship Super Dry beer locally in Africa.
Asahi Super Dry Africa Production: A Strategic Pivot
The move comes on the heels of a recent acquisition in the region. Katsuki aims to scale the newly acquired African business to match the size of Asahi's European operations. By shifting from imports to local brewing, the company intends to bolster its supply chain efficiency and better serve the continent's rapidly growing consumer base.
Scaling Growth in the Last Frontier
While domestic competitors like Sapporo sell off real estate assets and Kirin pivots toward health science, Asahi remains laser-focused on beer. The African market represents a vital pillar of growth as Japan's aging population continues to shrink the domestic alcohol market.
This content is AI-generated based on source articles. While we strive for accuracy, errors may occur. We recommend verifying with the original source.
Related Articles
Kotak Mahindra Asset Management's Nilesh Shah argues India's government stimulus will fuel domestic consumption and corporate earnings, supporting the country's stock market.
Arif Habib Consortium has won the bid to acquire 75% of Pakistan International Airlines for $482 million. The sale is a key part of the IMF's conditions for a $7 billion loan program and serves as a major test for Pakistan's wider privatization drive.
Pakistan stockbroker Arif Habib Consortium has won the bid to acquire a 75% stake in Pakistan International Airlines for $412 million. The sale is a key part of the country's $7 billion IMF loan program and a litmus test for further privatizations.
Vietnam officially launches its dual-city International Financial Center (IFC) project, targeting full operation by 2030 to attract foreign capital and compete with regional hubs like Singapore.
Kotak Mahindra Asset Management's Nilesh Shah argues India's government stimulus will fuel domestic consumption and corporate earnings, supporting the country's stock market.
Arif Habib Consortium has won the bid to acquire 75% of Pakistan International Airlines for $482 million. The sale is a key part of the IMF's conditions for a $7 billion loan program and serves as a major test for Pakistan's wider privatization drive.
Pakistan stockbroker Arif Habib Consortium has won the bid to acquire a 75% stake in Pakistan International Airlines for $412 million. The sale is a key part of the country's $7 billion IMF loan program and a litmus test for further privatizations.
Vietnam officially launches its dual-city International Financial Center (IFC) project, targeting full operation by 2030 to attract foreign capital and compete with regional hubs like Singapore.