Hollywood's AI Dilemma: In 2025, The Assistant Is Auditioning for The Lead Role

For years, artificial intelligence was Hollywood's trusted behind-the-scenes assistant. But in 2025, it started vying for the spotlight. The same technology that once saved artists from the painstaking labor of de-aging actors or removing green screens is now being tested for a new role: content creator.

The Helpful Tool in The Editing Room

AI's presence in the entertainment industry isn't new. For years, various forms of generative AI have served as powerful tools in post-production. These systems excelled at tedious tasks that would otherwise consume an inordinate amount of time for human artists. By handling this grunt work, AI allowed creators to focus on the more artistic aspects of filmmaking.

The 2025 Shift: Embracing Text-to-Video

This year, however, marked a significant shift in Hollywood's relationship with AI. According to a report from The Verge, the industry began to seriously deploy a different kind of generative AI: text-to-video. This technology moves beyond assisting with existing footage and aims to generate new video from text prompts. The report notes that the output is often unrefined, characterizing some of it as AI-generated 'slop'.