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ADOR's 43.1 Billion Won Lawsuit Against NewJeans' Danielle Faces Reality Check

2 min readSource

Legal experts say ADOR has less than a 5% chance of winning the full 43.1 billion KRW claim against NewJeans' Danielle. The actual damages could be slashed to 1-5 billion KRW.

A massive legal storm's brewing in the K-pop world, but its impact might be smaller than the price tag suggests. ADOR's damages lawsuit against NewJeans' Danielle, her family, and former CEO Min Hee Jin is unlikely to result in the full 43.1 billion KRW (approx. $32 million) they're seeking.

Why ADOR NewJeans Danielle Lawsuit 43.1 Billion Won is Overestimated

According to legal experts, there's less than a 5% chance the court will grant the full claim. Insiders predict the final payout will likely crash to somewhere between 1 billion and 5 billion KRW. The main reason? South Korea's Civil Act gives judges the power to slash damages if they're deemed excessive.

Three Factors Crushing the Massive Claim

First, the court prioritizes actual, proven losses over "what if" future profits. 43.1 billion KRW is unusually high compared to past entertainment disputes, especially given Danielle's remaining contract time. Second, the court recognizes artist contribution. If the success of NewJeans is credited to the members' individual talent and popularity rather than just company planning, the damages get discounted.

Finally, there's the investment recovery factor. NewJeans has already raked in massive revenue from global deals. Judges may find that ADOR has already made back its initial training and marketing costs. Plus, holding the family and Min Hee Jin liable requires high-level proof of direct illegal interference, which isn't easy to show.

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