Viral

SHINee's Key is linked to a celebrity scandal via a photo of his dogs. We break down the fan theories, the best reactions, and what it says about K-Pop fan culture.

A fake rumor claimed SHINee's Key was leaving 'Amazing Saturday' over a scandal. Here's what really happened and how fans shut down the misinformation.

SHINee's Key's apology for the 'Injection Auntie' meme sparked a global debate. We break down the controversy, curate the best reactions, and explain why it matters.

New stills of Park Ji Hoon as a tragic king in “The King’s Warden” have sent the internet into a frenzy. Here's a breakdown of why it's going viral.

K-drama star Kang Tae Oh's Viki Instagram Live for "Moon River" went viral for all the wrong—and right—reasons. Here's why his kitchen fail is a masterclass in modern PR.

When TXT's Soobin asked fans not to stalk his friends, he ignited a global debate on parasocial relationships and the toxic side of fandom. Here's why it matters.

Stray Kids & NCT DREAM's chart dominance isn't just a win. It's a masterclass in fandom economics that reveals a new blueprint for the global music industry.

A free, ad-free movie site called WikiFlix went viral, signaling deep user frustration with the streaming wars. Here's why its success is a major rebuke to the modern internet.

An ambitious Halo mod for CS2 was shut down by Microsoft's lawyers. We break down why it went viral and what the fallout means for the future of gaming.

A new K-drama teaser for 'To My Beloved Thief' is going viral. We break down why the classic 'mistaken identity' trope has fans obsessed worldwide.

A BLACKPINK Rosé impersonator went viral for signing autographs in China, sparking a global fan debate. Is it harmless fun or a new form of identity theft?

EXO Baekhyun's wild dating rumor was met not with anger, but with hilarious memes. Here's why the fan reaction is a masterclass in modern damage control.