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The Unbundling of K-Pop: Why One Idol's Transition Signals a Systemic Shift
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The Unbundling of K-Pop: Why One Idol's Transition Signals a Systemic Shift

A former K-Pop idol's transition reveals the growing clash between the rigid idol system and the authentic creator economy. A PRISM analysis.

JYP’s American Dream on Trial: VCHA’s Legal Crisis Exposes Fatal Flaws in K-Pop’s Global Blueprint
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JYP’s American Dream on Trial: VCHA’s Legal Crisis Exposes Fatal Flaws in K-Pop’s Global Blueprint

VCHA's legal battles and member exits aren't just drama. They're a critical stress test of JYP's global strategy, with huge implications for K-Pop's future.

Beyond the Chaebol: Why K-Drama's 'Community as Hero' Model is a Global Power Play
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Beyond the Chaebol: Why K-Drama's 'Community as Hero' Model is a Global Power Play

The K-drama 'Heroes Next Door' signals a major strategic shift in Korean content, moving from lone heroes to community-driven narratives for global appeal.

ATEEZ's 'Answer' Milestone: A Blueprint for Long-Tail Fandom in the Streaming Age
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ATEEZ's 'Answer' Milestone: A Blueprint for Long-Tail Fandom in the Streaming Age

ATEEZ's 'Answer' hitting 100M views isn't just a number. It's a case study in sustainable growth and the power of a deep-catalog fandom economy.

The Dispatch Protocol: How a K-Pop Dating Reveal Became a High-Stakes Market Event
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The Dispatch Protocol: How a K-Pop Dating Reveal Became a High-Stakes Market Event

Dispatch's annual K-Pop couple reveal is more than gossip. It's a market-moving event that impacts stocks, brands, and the future of fan-tech platforms.

K-Pop's Shadow Wellness Crisis: Why the 'Injection Auntie' Scandal Is a Systemic Red Flag
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K-Pop's Shadow Wellness Crisis: Why the 'Injection Auntie' Scandal Is a Systemic Red Flag

The 'injection auntie' scandal is more than celebrity gossip. It's a critical signal of systemic risk in the K-Pop industry's high-pressure talent model.

aespa's Tattoo Test: Why a Single Mark Signals a Tectonic Shift in K-Pop's Power Dynamics
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aespa's Tattoo Test: Why a Single Mark Signals a Tectonic Shift in K-Pop's Power Dynamics

Beyond gossip: An analysis of how aespa Winter's alleged tattoo tests the K-Pop business model, fan culture, and the future of idol authenticity.

BTS's V Deletes a Photo: More Than a Rumor, It's a Warning Shot for the Parasocial Economy
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BTS's V Deletes a Photo: More Than a Rumor, It's a Warning Shot for the Parasocial Economy

BTS's V deleted an Instagram photo with Park Bo Gum. Our analysis reveals why this signals a major crisis in the idol-fan relationship and the creator economy.

Beyond the Performance: KBS Rebrands its K-Pop Festival for Global IP Warfare
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Beyond the Performance: KBS Rebrands its K-Pop Festival for Global IP Warfare

KBS's 2025 Song Festival is no mere concert. It's a strategic pivot into a global IP, signaling a new battleground for K-Pop's future.

HYBE's Global Gambit: KATSEYE and the Culture Clash Over K-Pop's Unforgiving Beauty Standard
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HYBE's Global Gambit: KATSEYE and the Culture Clash Over K-Pop's Unforgiving Beauty Standard

A viral clip of KATSEYE's Lara reveals a critical flaw in K-Pop's global expansion model, pitting legacy beauty standards against Western fan values.

Min Hee Jin's Next Act: Why a Boy Group Is Her Masterstroke in the Post-HYBE Era
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Min Hee Jin's Next Act: Why a Boy Group Is Her Masterstroke in the Post-HYBE Era

Min Hee Jin's new label OOAK is launching a boy group, not a NewJeans rival. Our analysis breaks down this strategic pivot in the K-Pop creator economy.

K-Drama's Global Reckoning: Why the 'Dynamite Kiss' Backlash Is a Billion-Dollar Wake-Up Call
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K-Drama's Global Reckoning: Why the 'Dynamite Kiss' Backlash Is a Billion-Dollar Wake-Up Call

The 'Dynamite Kiss' K-Drama backlash is more than fan anger. It's a key risk for Netflix and the entire Hallyu model, signaling a need for a new global strategy.