SHINee's Onew Unveils Official Solo Light Stick with Playful Animated Teaser

SHINee leader Onew is officially getting his own solo light stick. On December 22 at midnight KST, the artist revealed the first glimpse of its design through a playful animated teaser, sparking excitement among his dedicated fanbase, the MVPs.

According to the announcement, the new official light stick is scheduled for release on December 23 at 12 p.m. KST. While the teaser only offered a sneak peek, the design appears to reflect Onew's unique and warm artistic identity, distinct from SHINee's group branding.

For K-Pop artists, a solo light stick marks a significant milestone. It symbolizes a solidified individual identity and a strong, dedicated fanbase ready to support solo endeavors. Fans will now be able to light up concert venues not only with SHINee's iconic pearl aqua green but also with a light that is uniquely Onew's.

PRISM Insight: The trend of veteran K-pop idols releasing solo light sticks signifies a crucial maturation phase in their careers, establishing a brand identity independent of their original group. More than just merchandise, this has become a core branding strategy to deepen the bond with a personal fandom and secure a long-term career as a solo artist.