The 'Rosé Curse': Why BLACKPINK Fans Say a Photo With Rosé Spells a Breakup

A viral fan theory known as the "Rosé Curse" suggests celebrity couples break up after taking a photo with BLACKPINK's Rosé. We break down the theory, the examples fans cite, and what it says about modern fan culture.

A new fan theory is sweeping social media, and it's centered on BLACKPINK's Rosé. Fans are jokingly calling it the "Rosé Curse," a supposed phenomenon where celebrities who pose for a photo with the star mysteriously announce a breakup soon after. While it's just a viral meme, it highlights the incredible cultural reach of the K-pop idol.

The theory gained traction on platforms like TikTok after fans began compiling a list of so-called 'victims.' According to these fan-made timelines, high-profile couples like Gigi Hadid and Zayn Malik, Florence Pugh and Zach Braff, and Kendall Jenner and Devin Booker all parted ways not long after being photographed with Rosé. These coincidences, packaged into viral video edits, have fueled the lighthearted conspiracy.

Of course, there's no evidence to suggest a real curse is at play. Most fans treat the theory as an inside joke, a testament to what they call Rosé's "main character energy." Some even humorously reframe it, with one fan commenting, "She's not a curse, she's saving them from bad relationships." The trend is a fascinating look into how modern fandoms create their own lore around public figures, turning simple coincidences into global conversations.

PRISM Insight: The "Rosé Curse" is more than just celebrity gossip; it's a prime example of "Fandom Mythology," where communities collaboratively build new narratives around public figures. This phenomenon showcases how social media empowers fans to move from passive consumers to active myth-makers, shaping an idol's public persona in unexpected ways.

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