Nongshim Opens K-Style Noodle Bar at NYC's JFK Airport, Turning Layovers into Flavor Getaways
South Korean noodle giant Nongshim has opened a new K-style ramyeon experience space in New York's JFK Airport, its fourth overseas location, signaling a strategic push to make K-food a global cultural staple.
South Korea's leading instant noodle maker,, announced on Tuesday it has opened its fourth overseas "experience space" for ramyeon at a prime global crossroads: New York's John F. Kennedy International Airport. The move plants a flag for K-food at one of the world's busiest travel hubs, aiming to capture the palates of international travelers.
A Taste of Korea at Terminal 1
Located on the fourth floor of the airport's Terminal 1, the new K-style noodle bar is strategically positioned to offer a convenient taste of Korea. According to a company press release, the space is designed to give travelers a chance to experience's signature products, including the globally popular. This U.S. opening follows a string of similar launches this year, including locations in.
A Global Strategy Simmering to Perfection
This expansion is backed by strong overseas performance. already earns nearly half of its total ramyeon sales from international markets. The company's sales figures reflect this growth, with revenue in the January–September period rising. operates a robust global production network with six plants in South Korea and six overseas—two in the U.S. and four in China—to supply its popular brands like,, and to the world.
Nongshim's JFK launch is a prime example of 'gastronomic diplomacy.' By establishing experiential outposts in high-traffic global hubs, the brand is moving beyond mere product sales. It's embedding a Korean cultural touchpoint directly into the international traveler's journey, making K-food an accessible and memorable entry point into the broader K-culture phenomenon.
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