China Wants Its Citizens to Take More Holidays—And Spend More Money
Once known for its grueling work culture, China is now encouraging more time off to stimulate its economy. Will longer holidays be the key to unlocking consumer spending?
Work less, spend more. That’s the new economic experiment brewing in China, one of the world's hardest-working nations, as Beijing pushes for longer breaks in a bid to boost consumer spending.
This shift, reported by the SCMP, is getting a trial run in a northern city where an unusual “snow break” coincides with the Christmas season. It's a notable change for a country long defined by its grueling work culture.
A 'Snow Break' in Inner Mongolia
In the city of Hulunbuir, in the Inner Mongolia autonomous region, all school students under grade nine have been given a five-day break. The time off runs from December 24 to 26 and includes the following weekend. According to a recent government directive, the break is intended to encourage youth to participate in the city’s ice and snow tourism festival.
The policy's effects are rippling beyond schools. Zhang Li, who works at a local government office, told the SCMP her boss encouraged employees to take time off. “My department head said that regardless of whether we have kids or not, as long as there’s nothing urgent at hand, everyone can take these days off,” she said.
The Economics of Taking Time Off
The call for China’s citizens to relax carries another purpose: the belief that longer breaks can incentivize consumers to spend more. While some countries are debating cutting public holidays amid fiscal pressures, China is examining the economic benefits of more leisure.
This move aligns with China's broader strategy to pivot from an investment- and manufacturing-led economy to one driven by domestic consumption.
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