#social media

From awkward family dinners to gift-wrapping fails, Christmas memes are the internet's favorite way to deal with holiday stress. We explore why these relatable jokes go viral every year.

Small businesses are fighting back against influencers demanding freebies for 'exposure.' We explore the viral trend of public call-outs and what it means for the creator economy.

In 2025, news of global conflict from Sudan to Gaza is consumed in 90-second clips. We analyze how engagement algorithms are reshaping our worldview, and the societal impact of short-form video journalism.

NY's school phone ban reveals a deep demand for offline connection, challenging social media's dominance and signaling a major shift in the attention economy.

A new Harvard/Columbia study proves niche content creators have more political sway than media giants. Discover the new rules of influence and power.

X Corp is suing a startup for using the 'Twitter' name. Our analysis reveals why this legal fight is a symptom of a massive, self-inflicted branding failure.

Why did a simple comment about NewJeans cause an internet meltdown? We break down the viral formula and what it reveals about modern K-pop fandom and online culture.

X Corp is suing to block a new 'Twitter', but the lawsuit reveals a deeper truth: the strategic failure of the X rebrand and the enduring power of a brand Musk tried to kill.

X's legal fight over the 'Twitter' trademark is more than a lawsuit—it's a public admission of a costly, self-inflicted rebranding blunder by Elon Musk.

Grok's spread of misinformation during the Bondi Beach crisis reveals a fatal flaw in real-time AI. PRISM analyzes the fallout for X, Musk, and the industry.