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#VCHA

Total 3 articles

Silhouettes of a girl group on a lit K-pop stage
K-CultureEN
JYP's GIRLSET Performance Criticism: Why Fans Want More After the VCHA Rebrand

JYP Entertainment's GIRLSET (formerly VCHA) faces performance criticism from fans. Explore the details of the backlash and the challenges of their recent rebrand.

VCHA Implosion: JYP's Legal Woes Expose Fatal Flaws in K-Pop's US Expansion
K-CultureEN
VCHA Implosion: JYP's Legal Woes Expose Fatal Flaws in K-Pop's US Expansion

JYP's American group VCHA is crumbling. Our analysis unpacks why this legal battle is a critical warning for the entire K-pop global expansion strategy.

JYP’s American Dream on Trial: VCHA’s Legal Crisis Exposes Fatal Flaws in K-Pop’s Global Blueprint
K-CultureEN
JYP’s American Dream on Trial: VCHA’s Legal Crisis Exposes Fatal Flaws in K-Pop’s Global Blueprint

VCHA's legal battles and member exits aren't just drama. They're a critical stress test of JYP's global strategy, with huge implications for K-Pop's future.