#Transmedia Storytelling
Total 2 articles
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Vecna on Broadway: Why the Stranger Things Cameo Is Netflix's Disney Masterstroke
Netflix's Stranger Things Broadway cameo is more than a stunt. It's a strategic move to build a transmedia empire, making live events essential canon.
EN
The Analog Playbook: How Stranger Things' Funko Stunt Redefines Engagement in the Streaming Wars
Beyond spoilers, the Duffer Brothers' Funko Pop stunt is a masterclass in IP management and fan engagement. PRISM analyzes the strategy.