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Total 27 articles

The Authenticity Tax: Why Celebrity Photoshop Fails Are a Boardroom-Level Warning
ViralEN
The Authenticity Tax: Why Celebrity Photoshop Fails Are a Boardroom-Level Warning

Celebrity photoshop fails signal a larger business trend: the 'Authenticity Tax.' PRISM analyzes the brand risk and the coming tech wave of digital provenance.

Snap's Quick Cut: The New Weapon in the TikTok War is Effortless Creation
TechEN
Snap's Quick Cut: The New Weapon in the TikTok War is Effortless Creation

Snapchat's new Quick Cut tool is more than a feature. It's a strategic move against TikTok, aiming to lock users into its ecosystem and fuel its content engine.

Kang Tae Oh's Live Stream Chaos: Why a Burnt Snack Became a Global PR Masterstroke
ViralEN
Kang Tae Oh's Live Stream Chaos: Why a Burnt Snack Became a Global PR Masterstroke

K-drama star Kang Tae Oh's Viki Instagram Live for "Moon River" went viral for all the wrong—and right—reasons. Here's why his kitchen fail is a masterclass in modern PR.