#Reputation Management

CEOs are flocking to social media, but missteps are leading to regulatory filings, PR crises, and legal battles. We analyze the tangible business risks and rewards of the CEO influencer trend.

The bizarre demand for Trump's 'peace prize' to match the World Cup trophy reveals the escalating spectacle of modern politics and its implications for global brands.

An analysis of the Park Na Rae scandal, exploring its impact on the K-entertainment industry, advertiser risk, and the systemic pressures that create it.

A false report about Gisele Bündchen's marriage reveals a powerful new playbook for branding, narrative warfare, and reputation management in the AI era.

A viral trend of sharing awkward 'blunder years' photos signals a major shift in digital identity, privacy, and the future of AI-driven reputation management.

An analysis of why genuine, off-camera celebrity encounters are the most valuable asset in the digital economy, outperforming traditional PR and marketing.

Viral revenge stories reveal critical lessons in game theory and corporate strategy. Learn how minor slights can trigger catastrophic, asymmetric risks.