#New York Times
Total 2 articles
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The Wordle Effect: How a 5-Letter Puzzle Became The New York Times' Ultimate Growth Engine
Wordle is more than a game. It's a masterclass in user acquisition and the NYT's secret weapon in the attention economy. PRISM breaks down the strategy.
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Beyond Wordle: How NYT's Connections Rewired the Media Playbook
An analysis of the NYT Connections puzzle, not as a game, but as a strategic asset redefining media, user engagement, and data collection in the attention economy.