#Netflix

A celebrity cameo is more than a stunt. We analyze how Netflix is using 'Stranger Things' to master transmedia storytelling and build a next-gen media empire.

Netflix's Stranger Things Broadway cameo is more than a stunt. It's a strategic move to build a transmedia empire, making live events essential canon.

A celebrity cameo in Stranger Things' Broadway play is more than a stunt. It's a masterclass in IP maximization and the future of entertainment ecosystems.

Netflix's acquisition of Ready Player Me isn't just about gaming. It's a strategic play to build a metaverse-style platform and lock users into its ecosystem.

Netflix is acquiring video podcast rights to compete directly with YouTube for living room screen time. This analysis explores the strategic shift and its impact.

Netflix acquires Ready Player Me, signaling a strategic shift from passive streaming to building an interactive gaming ecosystem with persistent digital identity.

The 'Dynamite Kiss' K-Drama backlash is more than fan anger. It's a key risk for Netflix and the entire Hallyu model, signaling a need for a new global strategy.

Streaming aggregators are more than just guides. They represent a strategic power shift, turning giants like Netflix into mere utilities. Here's why it matters.

Analysis: Netflix's 'Can This Love Be Translated' with Kim Sun-ho is a calculated move to weaponize the K-drama formula and defend its global dominance.

Apple TV+ is weaponizing A-list talent and prestige films not just to win subscribers, but to fortify its entire trillion-dollar tech ecosystem.

Netflix's hiring of ESPN's Elle Duncan is a strategic move beyond live events, signaling a serious new playbook to compete in the high-stakes world of live sports.

Beyond spoilers, the Duffer Brothers' Funko Pop stunt is a masterclass in IP management and fan engagement. PRISM analyzes the strategy.