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K-Pop's Power Shift: How IVY's Rumor Control on YouTube Signals the End of Traditional Media Dominance
K-CultureEN
K-Pop's Power Shift: How IVY's Rumor Control on YouTube Signals the End of Traditional Media Dominance

Analysis of how K-Pop star IVY's use of YouTube to debunk a rumor signifies a major power shift from traditional media to creator-led narrative control.