#Lovely Runner
Total 4 articles
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The 'Lovely Runner' Effect: Why Two Photos of a New K-Drama Are Already Breaking the Internet
First stills of Kim Hye-yoon and Lomon's new K-drama are out, and the internet is losing it. Here's our analysis on why this is a masterclass in viral marketing.
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The ‘Lovely Runner’ Effect: Why Kim Hye-yoon's New Gumiho Drama Is Already Breaking the Internet
Kim Hye-yoon's follow-up to 'Lovely Runner' is a fantasy rom-com that's already sparking a frenzy. Here's why the K-drama is primed for global virality.
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Byeon Woo Seok, Karina & Wonyoung: Inside the All-Star K-Culture MV That Just Broke the Internet
A breakout actor and two of K-pop's biggest idols teamed up for a surprise Christmas MV. PRISM breaks down why this all-star collaboration is more than a viral hit.
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K-Drama's New 'Power Couple' Just Dropped, and the Internet is Already Obsessed
The first look at 'No Tail to Tell' starring Kim Hye-yoon and Lomon just dropped, sparking a global K-drama fan frenzy. We break down why this pairing is a viral masterstroke.