#Korean Content Strategy

Total 2 articles

The Gumiho Reboot: Kim Hye-yoon's Next Move Signals a K-Drama Strategy Shift

The Gumiho Reboot: Kim Hye-yoon's Next Move Signals a K-Drama Strategy Shift

Kim Hye-yoon's new Gumiho drama isn't just fantasy. It's a strategic reboot of classic Korean IP for a global Gen Z market. PRISM analyzes the trend.

KBS's New Formula: Why 'To My Beloved Thief' is a Strategic Play for K-Content's Future

KBS's New Formula: Why 'To My Beloved Thief' is a Strategic Play for K-Content's Future

An analysis of 'To My Beloved Thief,' examining how KBS is using star power and IP modernization to compete in the global streaming era.