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#K-Drama Analysis

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Pro Bono's 'Impossible Case': Why K-Drama's New Anti-Hero Formula is a Multi-Billion Dollar Bet
K-CultureEN
Pro Bono's 'Impossible Case': Why K-Drama's New Anti-Hero Formula is a Multi-Billion Dollar Bet

Beyond the courtroom drama, 'Pro Bono' and Jung Kyung Ho signal a strategic shift in K-content. Our analysis on the data-driven evolution of the Korean anti-hero.