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The Idol-Actor Flywheel: Why P.O's New Film Is a Strategic Masterclass in Korean Entertainment
K-CultureEN
The Idol-Actor Flywheel: Why P.O's New Film Is a Strategic Masterclass in Korean Entertainment

Beyond a simple casting, Block B P.O's role in 'HEARTMAN' reveals the sophisticated IP strategy driving K-Content's global dominance. A must-read analysis.