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Kim Hye Yoon's Gumiho Meets Soccer Star Lomon in New Fantasy K-Drama 'No Tail to Tell'
K-CultureEN
Kim Hye Yoon's Gumiho Meets Soccer Star Lomon in New Fantasy K-Drama 'No Tail to Tell'

SBS's upcoming fantasy romance 'No Tail to Tell' stars Kim Hye Yoon as a Gen Z gumiho who doesn't want to be human and Lomon as a world-class soccer star.

The Gumiho Reboot: Kim Hye-yoon's Next Move Signals a K-Drama Strategy Shift
K-CultureEN
The Gumiho Reboot: Kim Hye-yoon's Next Move Signals a K-Drama Strategy Shift

Kim Hye-yoon's new Gumiho drama isn't just fantasy. It's a strategic reboot of classic Korean IP for a global Gen Z market. PRISM analyzes the trend.

The 'Lovely Runner' Effect: Why Two Photos of a New K-Drama Are Already Breaking the Internet
ViralEN
The 'Lovely Runner' Effect: Why Two Photos of a New K-Drama Are Already Breaking the Internet

First stills of Kim Hye-yoon and Lomon's new K-drama are out, and the internet is losing it. Here's our analysis on why this is a masterclass in viral marketing.

The ‘Lovely Runner’ Effect: Why Kim Hye-yoon's New Gumiho Drama Is Already Breaking the Internet
ViralEN
The ‘Lovely Runner’ Effect: Why Kim Hye-yoon's New Gumiho Drama Is Already Breaking the Internet

Kim Hye-yoon's follow-up to 'Lovely Runner' is a fantasy rom-com that's already sparking a frenzy. Here's why the K-drama is primed for global virality.