Liabooks Home|PRISM News
PRISM

#Global Ambassador

Total 1 articles

OMEGA Tapped Park Bo Gum, and It's a Masterclass in the New Global Power Structure
ViralEN
OMEGA Tapped Park Bo Gum, and It's a Masterclass in the New Global Power Structure

OMEGA names K-drama star Park Bo Gum a global ambassador. We break down why this is a masterclass in global marketing and a signal of a major power shift in luxury.