#Gen Alpha

{stat:46} teachers share profound changes in students. While empathy is up, attention spans and literacy have plummeted. Read the latest teacher observations on student changes 2024.

From 'aura farming' and 'Fanum tax' to the nonsense of '6-7,' PRISM breaks down the essential internet slang that defined Gen Z and Gen Alpha's online conversations in 2025.

North West's Instagram debut signals a new era for Gen Alpha's digital identity, personal branding, and the kidfluencer economy. Explore the implications for tech, marketing, and future investments.