#Gamification
Total 2 articles
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The Wordle Effect: How a 5-Letter Puzzle Became The New York Times' Ultimate Growth Engine
Wordle is more than a game. It's a masterclass in user acquisition and the NYT's secret weapon in the attention economy. PRISM breaks down the strategy.
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Beyond Wordle: How The NYT's New 'Strands' Game is Building an Unbreakable Subscription Moat
The NYT's new game, Strands, isn't just a puzzle. It's a strategic move to deepen user engagement and build an unbreakable subscription moat.