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#Fandom Economy

Total 6 articles

ENHYPEN's Sunoo and the New Rules of K-Pop Influence: Why His ₩50M Donation is a Strategic Masterclass
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ENHYPEN's Sunoo and the New Rules of K-Pop Influence: Why His ₩50M Donation is a Strategic Masterclass

ENHYPEN Sunoo's ₩50M donation is more than charity. It's a strategic K-Pop masterclass in building authentic fandoms and redefining artist influence.

ATEEZ's 100M View Milestone: A Case Study in K-Pop's Long-Tail Asset Strategy
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ATEEZ's 100M View Milestone: A Case Study in K-Pop's Long-Tail Asset Strategy

ATEEZ's 'Answer' MV hitting 100M views isn't just a fan metric. It's a signal of K-Pop's shift to long-term digital asset monetization. PRISM analyzes.

Beyond the Charts: Why K-Pop's Brand Reputation Index is the Industry's Most Important Metric
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Beyond the Charts: Why K-Pop's Brand Reputation Index is the Industry's Most Important Metric

An analysis of K-Pop's Brand Reputation Rankings, revealing why this data is a critical metric for brands, investors, and the future of the industry.

ATEEZ's 'Answer' Milestone: A Blueprint for Long-Tail Fandom in the Streaming Age
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ATEEZ's 'Answer' Milestone: A Blueprint for Long-Tail Fandom in the Streaming Age

ATEEZ's 'Answer' hitting 100M views isn't just a number. It's a case study in sustainable growth and the power of a deep-catalog fandom economy.

K-Pop's New Power Play: Why Sooyoung's 'IDOL I' Is a Masterclass in the Fandom Economy
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K-Pop's New Power Play: Why Sooyoung's 'IDOL I' Is a Masterclass in the Fandom Economy

Sooyoung's new drama 'IDOL I' isn't just a romance. It's a key signal of K-Pop's focus on the mature, economically powerful fan, reshaping the industry.

Beyond Bromance: How BTS V’s ‘Dating Rumors’ Reveal the New Fandom-Powered Media Economy
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Beyond Bromance: How BTS V’s ‘Dating Rumors’ Reveal the New Fandom-Powered Media Economy

BTS V's viral 'dating rumors' are more than gossip. Our analysis reveals how fandoms are building a new media economy and what it means for the future of brands.