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The Elf on the Shelf Economy: How a Toy Hacked Parenting, Virality, and the Modern IP Playbook
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The Elf on the Shelf Economy: How a Toy Hacked Parenting, Virality, and the Modern IP Playbook

A deep analysis of the Elf on the Shelf business model. Discover how a simple toy became a viral content platform and a masterclass in modern IP strategy.

The 'Weird Gift' Economy: Why Your Next Competitor Sells Anxiety Bookshelves on Amazon
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The 'Weird Gift' Economy: Why Your Next Competitor Sells Anxiety Bookshelves on Amazon

The rise of bizarre online gifts signals a seismic shift in e-commerce. Discover why the niche product economy is the future of retail and brand strategy.