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#Crash Landing on You

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Hyun Bin’s Fatherhood Play: Deconstructing the Brand Strategy of a K-Drama Icon
K-CultureEN
Hyun Bin’s Fatherhood Play: Deconstructing the Brand Strategy of a K-Drama Icon

Beyond a cute interview, Hyun Bin's comments on fatherhood signal a strategic brand pivot. PRISM analyzes the impact on K-culture and the creator economy.

Beyond the Script: Why the Hyun Bin-Son Ye Jin Romance is a Masterclass in IP Management
K-CultureEN
Beyond the Script: Why the Hyun Bin-Son Ye Jin Romance is a Masterclass in IP Management

Hyun Bin's comments on Son Ye Jin aren't just gossip. It's a strategic masterclass in celebrity branding, IP lifecycle extension, and narrative control.