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#Celebrity Brand Strategy

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Hyun Bin’s Fatherhood Play: Deconstructing the Brand Strategy of a K-Drama Icon
K-CultureEN
Hyun Bin’s Fatherhood Play: Deconstructing the Brand Strategy of a K-Drama Icon

Beyond a cute interview, Hyun Bin's comments on fatherhood signal a strategic brand pivot. PRISM analyzes the impact on K-culture and the creator economy.