#Brand Safety
Total 2 articles
ViralEN
The Villainfication Economy: How TikTok Turns Family Feuds into Monetizable Assets
A viral TikTok story about a family dispute reveals a darker trend: the commodification of personal conflict and the weaponization of authenticity.
ViralEN
The 'Trashy Text' Economy: Why Unfiltered Content is Social Media's Next Goldmine—And Minefield
Viral 'trashy texts' signal a major shift in the digital economy. Discover why unfiltered authenticity is the next big challenge for brands, platforms, and AI.