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The Hype Backlash: Why K-Drama's 'Bean of Disappointment' Is a Billion-Dollar Warning Sign
K-CultureEN
The Hype Backlash: Why K-Drama's 'Bean of Disappointment' Is a Billion-Dollar Warning Sign

Fan awards like the 'Bean of Disappointment' are now critical business intelligence, signaling major ROI risks in K-Drama's multi-billion dollar production pipeline.