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Museums Clash in a Battle of Oddities: The Yorkshire Museum Creepiest Object Challenge

2 min readSource

Museums are competing in the Yorkshire Museum Creepiest Object challenge. Discover how #CuratorBattle became a viral survival strategy for cultural institutions worldwide.

It's what horror movies are made of, and it's happening right on your timeline. The Yorkshire Museum has ignited a global sensation with its weekly #CuratorBattle. While the museum's physical doors were forced shut during the pandemic, their digital presence has never been more alive. Their latest theme, #CreepiestObject, has curators worldwide digging through their darkest storage rooms to showcase items that are truly nightmare fuel.

The competition kicked off with a hair bun from a 3rd or 4th-century Roman burial. Since then, the responses have been relentless. According to Bored Panda, participants include heavyweights like the Hermitage in Russia and the German History Museum. From chilling plague masks to haunting dolls, these institutions are proving that history isn't always pretty.

The Yorkshire Museum Creepiest Object Challenge as a Survival Strategy

This viral trend isn't just for thrills; it's a lifeline. The York Museums Trust reported losing 70% of its income due to the lack of visitor admissions. Social media became the primary way to engage audiences and keep the lights on—metaphorically speaking. Millicent Carroll, the digital engagement officer, noted that the 'Best Egg' battle was popular, but the creepy theme took engagement to another level.

The numbers speak for themselves. The creepy object tweet garnered nearly 10,000 likes and 4,000 retweets, helping the museum gain over 2,600 followers in just one weekend. It's a clear example of how creative digital storytelling can bridge the gap between ancient artifacts and a modern, scrolling audience.

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