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Weird Thrift Store Finds 2028 Market Growth: The Rise of the $64B Treasure Hunt

2 min readSource

Explore the surging resale market projected to reach $64B by 2028. See how weird thrift store finds are driving Gen Z to choose secondhand over fast fashion.

Ever walked into a thrift shop looking for nothing and left with a full bag? It's hard to resist a plate that says 'Here's your snack, dumbass' featuring a pooping bird, or a cat-shaped tissue dispenser that's... functional in a very specific way. As reported by Bored Panda, these delightfully weird finds are no longer just internet memes—they're the fuel for a massive economic shift.

Weird Thrift Store Finds 2028 Market Growth and the Resale Revolution

The second-hand market isn't just growing; it's exploding. According to a report from thredUp, the resale market will grow to nearly 1.5x the size of fast fashion by 2028. While fast fashion is projected to hit $44 billion, the second-hand market is expected to soar to $64 billion.

Younger generations are leading this charge. Millennials and Gen Z are adopting secondhand 2.5x faster than other age groups. "The resale customer is no longer somebody else's customer, they are everybody’s customer," says James Reinhart, Co-Founder and CEO of thredUp. For these consumers, the thrill of the hunt is better than the convenience of the mall.

From Lock-Picking Sets to $10 Magic

Take the story of a shopper who grabbed a fake James Bond credit card at a $10 fill-a-cart sale, only to find a hidden lock-picking set inside. Or the person who found a replica of their late 20-year-old kitty at a Salvation Army store. These aren't just transactions; they're emotional connections. Even giants like IKEA and Airbnb are noticing, shifting toward rental and shared-home models to support the circular economy.

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