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NCT's Mark and the McDonald's boycott controversy on social media
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SM Entertainment McDonald's Boycott: NCT Mark and SHINee Key Face Global Fan Backlash

2 min readSource

The SM Entertainment McDonald's boycott intensifies as fans react to NCT Mark and SHINee Key's collaborations amid global political controversy.

Love for the idol or loyalty to a cause? Global fans are drawing a line in the sand as SM Entertainment idols come under intense scrutiny for their ties to McDonald's, a brand currently facing widespread boycotts.

The Escalating SM Entertainment McDonald's Boycott

According to reports from Koreaboo, NCT's Mark has reportedly lost thousands of social media followers following his promotion of the fast-food giant. The controversy stems from the ongoing boycott related to the humanitarian crisis in Gaza, with fans urging K-pop stars to sever ties with brands perceived to be complicit.

Similarly, SHINee's Key is facing criticism as rumors circulate that he might be promoting McDonald's again. Despite the artist's immense popularity in Korea and abroad, international fans are expressing their disappointment through social media campaigns, demanding that both the artist and SM Entertainment acknowledge the socio-political impact of their commercial deals.

A New Era of Conscious Fandom

This wave of backlash signals a significant shift in the K-pop industry. Fans are no longer just passive consumers; they're active participants in global movements who expect their idols to reflect their values. For global fans, the SM Entertainment McDonald's boycott isn't just about fast food—it's about the ethical responsibility of global icons.

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