His Audience Is Bigger Than NYC. Now He Carries a Gun.

What happens when your monthly audience grows larger than the population of New York City? For author and podcaster Tim Ferriss, the reality isn't glamorous—it involves fake names, personal firearms, and monthly death threats.

In a candid post from 2020, Ferriss cataloged the grim consequences of achieving massive scale online. He uses a powerful metaphor: think of your audience as a city where you're the mayor. As he discovered, being the mayor of a metropolis with over 8 million people isn't a job you'd want.

According to Ferriss, the scale of his platform now forces him to use fake names at hotels and carry a gun for personal safety. He revealed he receives death threats on a monthly basis. It’s a stark reminder that in the digital world, massive reach can come with severe, real-world risks.