Amazon Kindle Paperwhite Drops to $134.99 in Last-Minute Holiday Sale
Amazon's popular Kindle Paperwhite e-reader is on sale for $134.99, a $25 discount. This is its second-lowest price of the year. Learn about its key features like waterproofing and a 12-week battery life.
Amazon has slashed the price of its most popular e-reader, the, just days before Christmas. As of December 23, the device is on sale for, down from its list price of. This (16%) discount marks its second-best price all year, only about $10 shy of its Black Friday low, according to price tracking.
Why It's the 'Goldilocks' of E-Readers
The consistently earns top marks from reviewers for hitting the sweet spot between features and price. According to Mashable's Sam Mangino, who has tested every Kindle, it's "as good as an e-reader can get."
Its key advantage over the basic Kindle is its design, making it a reliable companion for beach or bath-time reading. The device also boasts a crisp display with adjustable warmth for comfortable reading in any light, and its processor delivers snappy page turns without stuttering. Like all Kindles, its battery life is a standout feature, lasting up to on a single charge.
The Shipping Caveat
There's one catch for last-minute shoppers: pre-Christmas delivery is only available in select locations. However, for many, saving on a top-tier device likely justifies waiting an extra day or two for its arrival.
The e-reader hardware race has effectively ended; the market is now mature. This deal highlights that Amazon's strategy has shifted from hardware innovation to ecosystem lock-in. Features like waterproofing are now table stakes, with the real competitive advantage lying in Amazon's vast content library and Kindle Unlimited service. Price cuts on hardware are a low-cost customer acquisition tool for its high-margin digital content business.
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