一部K-POP動畫改寫歷史：Netflix 2025年意外的王牌，觀看數創平台新高
2025年Netflix憑藉廣告方案與WWE直播穩定成長，但最大功臣是動畫電影《KPop Demon Hunters》。該片觀看數創平台歷史新高，成為全球文化現象，證明內容依舊是串流戰爭的致勝關鍵。
串流媒體的戰局出現了意想不到的轉折。一部關於K-POP明星獵殺惡魔的動畫電影，竟成為 Netflix 史上最受歡迎的影片，這部從 Sony 手中以極低成本收購的《KPop Demon Hunters》，不僅刷新了平台紀錄，更奠定了 Netflix 在2025年的領先地位。
廣告與直播：多元化策略奏效
回顧2025年，Netflix的表現可謂多點開花。根據The Verge報導，去年推出的廣告方案持續成長，為公司帶來穩定的新收入來源。與此同時，其直播業務也大舉擴張，納入了職業摔角節目 WWE，顯示其在體育和即時娛樂領域的雄心。
《KPop Demon Hunters》異軍突起
然而，今年最大的亮點，卻是一次精準的內容收購。據稱 Netflix 用「相當於一袋洋芋片裡的200美元」這樣的比喻所形容的低廉價格，從 Sony 手中取得了動畫電影《KPop Demon Hunters》的發行權。這項決策被證明是極其明智的投資，該片不僅成為平台史上觀看次數最多的電影，更在全球掀起一股文化旋風。
這股熱潮從線上延燒到線下，電影院舉辦的「跟著唱」特別場次門票銷售一空，電影中的歌曲也輕鬆登上各大音樂排行榜的冠軍寶座，影響力舉足輕重。
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