TCL RayNeo Air 4 Pro CES 2026: Disrupting the AR Market at $299

Is AR finally ready for the masses? TCL is betting on it. At CES 2026, the company unveiled the TCL RayNeo Air 4 Pro, featuring the world's first HDR10-enabled AR display and a price tag that undercuts almost every major competitor.

TCL RayNeo Air 4 Pro CES 2026: High-End Tech, Entry-Level Price

According to reports from Mashable, the RayNeo Air 4 Pro will officially launch on January 25, 2026, priced at just $299. It's a bold move against Xreal and Meta. The glasses pack a SeeYa Micro-OLED display that delivers 1,200 nits of peak brightness, offering a display quality that demo testers found surprisingly superior to current market leaders.

• Processor: Vision 4000 processor
• Color Accuracy: 98% DCI-P3
• Refresh Rate: Up to 120Hz
• Audio: Bang & Olufsen speakers

The Untethered Future: RayNeo X3 Pro eSIM

TCL didn't stop at the Air 4 Pro. They also showcased the RayNeo X3 Pro Project eSIM, a concept pair of glasses that operate entirely without a smartphone. By embedding 4G eSIM connectivity, TCL is signaling a shift toward independent AR wearables. While the standard X3 Pro costs $1,299, this eSIM version represents the premium edge of their future lineup.