Swap Commerce $100M funding round: The Shopify challenger picks up speed

Can a startup really take on a giant like Shopify? Investors certainly seem to think so. In a bold show of confidence, Swap Commerce just secured $100 million in fresh capital, merely six months after its last major raise.

Swap Commerce $100M funding round: A new era for AI e-commerce

According to TechCrunch, the London and New York-based startup announced its $100 million round on Wednesday, January 7, 2026. Top-tier VC firms DST Global and ICONIQ led the investment. This follows a $40 million Series B round closed just half a year ago, highlighting an extraordinary pace of growth.

Founded in 2022, Swap Commerce operates an AI-powered platform designed for brands to manage global storefronts. It handles everything from cross-border transactions and inventory management to complex return processes. The platform has gained significant traction among luxury fashion brands looking for a seamless way to sell their goods internationally.

Hyper-growth in a competitive industry

While Shopify remains the dominant force in the e-commerce infrastructure industry, Swap's rapid funding cycles suggest it's carving out a high-end niche. The company declined to disclose its latest valuation, but the participation of prominent backers indicates a significant jump from previous levels.