MicroStrategy Bitcoin Purchase January 2026: A $1.25 Billion Strategic Bet

The titan of digital corporate reserves is at it again. MicroStrategy has just doubled down on its digital gold thesis with a massive $1.25 billion acquisition. It's a move that reinforces the company's position as the world's leading institutional holder of cryptocurrency.

Inside the MicroStrategy Bitcoin Purchase January 2026

According to corporate filings, the firm acquired 13,267 BTC using a sophisticated funding mix. They utilized both common stock and their perpetual preferred equity, known as STRC. This specific structure allows MicroStrategy to maintain its aggressive accumulation pace without relying solely on traditional debt markets.

Funding Innovation and Market Sentiment

The use of perpetual preferred equity is a calculated pivot. It signals to investors that the company is looking for permanent capital to fund its Bitcoin treasury. Market analysts suggest this could pave the way for other public companies to explore similar equity-based crypto strategies.