Spotify AI Playlist officially launches for Premium users in US and Canada
Spotify expands its AI Playlist feature to Premium users in the US and Canada. Use AI prompts to create perfect music lists instantly. Learn about the 2026 rollout here.
Your dream mixtape is now just one sentence away. According to Reuters, Spotify has expanded its AI-driven 'prompted playlist' feature to Premium users in the US and Canada, moving beyond its initial testing phase.
The Spotify AI Playlist US Canada launch strategy
The feature allows users to generate custom music collections using natural language prompts. Whether it's "upbeat folk for a mountain drive" or "dark synthwave for coding," Spotify's generative AI interprets the request to curate a personalized list. This rollout marks a significant move to leverage AI for deeper user engagement in its two largest markets.
Enhancing the Premium Value Proposition
By keeping this feature exclusive to the Premium tier, the company aims to bolster its subscription revenue. While competitors like Apple Music and YouTube Music are also exploring AI, Spotify's vast user data gives it a distinct advantage in training these recommendation models. Users can refine their playlists by providing follow-up instructions like "less acoustic" or "more 80s vibes."
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